The second weekend didn't bode well for Grindhouse. I was ready to chalk up the first weekend's poor B.O. to Easter weekend, but it looks like nobody wants to see the movie. Why? Because I don't think they know what to expect or how to react. And don't give me that the movie is three hours long. Titanic was 3 hours and 17 minutes long and everybody lined up for that piece of shit.
Where I think they messed up was in the marketing. Grindhouse is not your normal movie outing, so why market it that way? So here's what I was thinking. Actually it came to me shortly after I saw it in Austin.
What helped the movie for me was having Tarantino and Rodriguez set it up. Not that I wouldn't have enjoyed it otherwise, but they help set the mood.
So here's what they should have done.
Go on a 3 to 6 month tour with the film, like a concert. Rodriguez and Tarantino show it maybe once or twice a night and only at cool venues (No Multi-Plex). And they set up each and every screening. The lines would be amazing and the buzz would be incredible. Then after that time, they give it a general release.
The purpose of making Grindhouse was to make going to movies an event again. What better way then to market it like an event. It's a missed opportunity and the Weinsteins are to blame.