First, there's the amateur camera as narration device. Of course it's been done before in The Blair Witch Project and more recently with Redacted and the as of yet unreleased Diary Of The Dead, but what Cloverfield has done is meshed the unbelievable with the believable. In a time when childhood monsters aren't real or scary, Cloverfield has made them real and scary again and reinvented the over-sized monster genre in the process.
Second, it has managed to make a ripple smack dab in the middle of general suck-time for movies. People getting excited about a movie in the middle of January? Completely unheard of until now.
And just because I live in a world that makes absolutely no sense, I'm going to add something right here and right now. There's talk of a sequel to Cloverfield. That maybe the second one follows another guy with another camera and documents his story. And so let me go completely off the deep end and say that I love the idea. That's right, I love it. It's never been done before and there's no better movie to do it for. Maybe this second one goes a little deeper and this other guy with the camera finds out a little bit more about where this monster came from. Or that maybe the military is involved. Lots of possibilities and honestly I can't wait.
So while I can't praise Cloverfield for being a great movie, I can take notice of it doing some interesting things in the process. Thank God for second thoughts. Can't wait for my third thoughts on the subject.