I will tell you that with over 15 years in advertising and doing about 80% broadcast during those 15 years, real emotion in a commercial is hard to come by. About 98.5% that attempt to drum up real emotion end up coming off like a bunch of posers because ultimately they're trying to peddle some product. This campaign is an exception.
In 90 seconds, it captures the Disney brand perfectly. And so I leave you with this on the day that I travel to Walt Disney World. And no doubt this afternoon I will be covered from head to toe in 70 spf as I swim in the pool at the Polynesian Resort with a perfect view of The Magic Kingdom in the distance.