Second off let me state that I'm not a Chuck Palahniuk fanatic. There are lots of them, but I am not one of them. I read the book Choke on a beach in Mexico while sipping several margaritas. I'm not sure one should read this book whilst out on a romantic getaway in Mexico with ones wife. Unless ones wife enjoys talk about "white soldiers", "sexual addition" and "butt beads." And hey, if that's your bag, great for you.
The book had an interesting premise but was a bit too interested in pushing envelopes and breaking taboos. But from the trailer it looks as if Clark Gregg's writing and Sam Rockwell's acting give this book a soul. A conscious. And if that's the case, we could be in for a real treat.